Like so many of the labels we love, Our Edit first came across Anine Bing on our travels. We spent a lot time in her Bleeker Street store in New York.
The former model who now lives in Los Angeles has her own brand of super sleek basics that we can’t get enough of. Think the perfect leather biker, jeans with rips in just the right places and gorgeous silk shirts that go with anything.
She is an instagram sensation (over 350K followers) who makes every outfit look effortlessly stylish.
Anine says her brand is aimed at women who want to ‘dress casually but with an edge’.
“I like basic clothes with a rock and roll twist, ” she explains. “I wanted to have a fast moving collection that was divided into weekly looks rather a full collection that’s unveiled at the beginning of a season.”
“It has been enormously popular with the people who wear my clothes. Ultimately it works best for everyone as there is always something new to covet and invest in.”
In store you’ll find a simple palette of monochrome mixed with greys and khakis and her accessories range covers everything from bags and scarves to sunglasses and belts.
She has a huge celebrity following – Rosie Huntington Whitely, Poppy Delevingne, Gigi Hadid and Jennifer Lawrence are all fans. She has long been a favourite of ours too.
Her jeans with lacing and Charlie boots are top of our autumn wish list so you can imagine our delight when she opened a concession in Harvey Nichols in August. We’ve been quite a few times.
Obviously we are happy to go back to the Bleeker Street store too!