OE Approved Wellness

OE Approved: Ouai Haircare


When it comes to celebrity hair stylists, Jen Atkin is the woman of the moment.

Best know of late for being responsible for the Kardashian’s shiny tresses, she has styled the hair of some of the most glamorous women in the world – think Gwen Stefani, Jessica Alba, Cindy Crawford and Emma Stone to name but a few.

Add to this her work on catwalk shows for the likes of Chloe and Christian Dior and shoots for Vogue, Elle and Instyle.

So you get the picture – she knows good hair. And now she wants to help the rest of us to have fabulous, glossy manes too with the help of her new hair care range Ouai.

From daily essentials like shampoo and conditioner to treatment masks and styling products, Ouai is a like a capsule wardrobe for your hair. Pick the combination that suits you best and then let it work it’s magic.

We particularly love the hair oil because it helps keep colour from fading and smells gorgeous.

Another nice touch are the How To guides and videos on the Ouai website where Jen shows you how to achieve everything from the perfect top knot to beach waves.

Stocked at cultbeauty.com and Selfridges. Visit www.theouai.com to find out more.

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