The OE Guide to Online Florists


Fresh flowers are one of life’s simplest but loveliest pleasures. From large glass vases of lilies and pretty peonies in rose bowls to delicate orchids brightening up a shelf, there is no room that isn’t made nicer by some freshly cut stems or a touch or greenery.

Picking up a little bunch of tulips in Waitrose is something we all love to do but sometimes we would rather have some truly beautiful blooms.

Here are some of the best places to source your flowers online.



Floom makes ordering a beautiful bunch of flowers incredibly easy. Bringing the best of London’s florists together on one website, it allows you to have a huge variety of flowers at your fingertips.

All you have to do is enter your postcode and a selection of bouquets from your local independent florists will appear.

You won’t find anything mass market about Floom. It’s packed with hidden floristry gems and some of the most beautifully curated floral creations.

A host of the Capital’s most respected florists have already signed up including the Fresh Flower Company in Dulwichand Sprout in Hackney, which specialises in characterful houseplants.

Along with their delivery service, Floom also has an online magazine featuring fun columns such as ‘flower of the week’ and showcasing artists and photographers who specialize in botany. It’s a real visual treat for flower lovers looking for design ideas and tips on how to display their stems.

The company is the brainchild of Paris-born and Bali-raised founder, Lana Elie, who previously worked for Burberry, Gucci, Marc Jacobs.

“I love all flowers, but I can’t stand the clichés that people come up with sometimes,” explains Elie.

“I like something quite wild and random and I tend to stay away from dome-like bouquets. I love to see varying heights and all different colours, and I especially love flowers to be mixed with ferns and herbs.”

At present Floom is only available in London but they have plans to expand nationally and internationally this year.

Bloom and Wild

Can you think of anything nicer than coming home to find a perfectly packaged box of fresh flowers on your doormat? This is what Bloom and Wild provide with their letterbox service.

Flowers are packed by hand, with protective netting on larger stems to keep them in perfect condition on their journey. And if no one is home they simply pop the box through the letterbox.

Each bouquet comes with care tips and arrangement instructions to keep them in bloom for at least seven days.

They offer next day delivery all over the UK and even same day in London.

As well as the letterboxes, they do hand-tied bouquets andeven a little box of succulents. There is also the option to set up a subscription and have a box of their gorgeous blooms sent you (or someone else) as often as you like. Now there is a hint to drop for valentines/birthday/ Christmas!

Little Stems

This brilliant little company only deliver within a small radius but are worth a mention because they do what they do so well.

Based in the heart of the Surrey Hills, they are planning to expand to take in other areas soon.

The idea is simple. Each week they design a new bunch of flowers and post it online every Tuesday. Order before midday for same day delivery or pre order for another day.

The team will then wrap your bunch in stylish hessian, attach a little note and hand deliver them.  All for only £16.50 for a one off or £15 if you subscribe.

Their chic floral creations include a selection of gorgeous seasonal blooms the kind of which you can simply pop in a vase and admire for days.

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