Fashion

OE Approved: La Ligne

preview-full-la-ligne-founders

Stripes will always be stylish and now there is a new fashion label dedicated to the classic pattern.

La Ligne, French for ‘line’, offers gorgeous, easy to wear clothing that will become staples in your wardrobe. From simple tees and shirts to flowing dresses and sharp tailoring, the inaugural 50-piece collection has something to suit everyone.

While some items are entirely striped, others are more subtle interpretation with just a hint in a hemline or collar, but all stay true to the brands resonondetre.

The New York based business was launched by two former Vogue editors Meredith Melling and Valerie Boster, along with Molly Howard, who ran business development at Rag and Bone.

Their backgrounds in luxury fashion are evident in the line’s sumptuous fabrics and intricate detailing, yet every item is priced under $550

On the website you’ll find familiar faces like Man Repeller’s Leandra Medine, supermodel Lily Aldridge and actress Diana Aragon modeling modelling their favourite picks.

All three co-founders have a self confessed love of stripes. “When you are tired of stripes, you are tired of life!” declares Valerie Boster.

“We saw many trends come and go when we were at Vogue; one thing that was timeless and iconic was stripes, whether it was spring or fall,” Melling says.

The aesthetic isn’t just limited to the traditional idea of stripes. “It’s every iteration,” explains Boster. “It could be ribbing, pleating, pinstripes, plaids, fringe—we’re playing with the idea of how lines live in clothes and the pattern play of how stripes are intercepting.

“Our Essentials collection has a core palette of Yves Klein blue, navy, cream, blush, black, and white, through which we explore the possibilities of stripes and lines.”

With their impeccable fashion credentials the trio are well placed to know how women shop.

“Most women have a closet full of clothes, but only six pieces they always wear,” says Howard.

“We designed this collection to be those pieces: your beloved essentials. La Ligne intends to become synonymous with the stripe. We plan to push the graphic and continuously explore its possibilities. When customers are seeking stripes — whether it’s a classic design or new interpretation — La Ligne should be their go-to destination.”

We have no doubt it will be.

Available at www.net-a-porter.com and www.lalignenyc.com

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